Well, Said...Launch Event With Dr. Rachael Kent

When Story Beats Science Why do honest health claims lose to compelling wellness nonsense, and what would it take for evidence to win on story's terms? From treatment refusal to raw milk to the placebo, story is beating science, and the costs are mounting. To launch the inaugural Well, Said we deep dive into the landscape of modern media, the rise of health misinformation and explore how health communicators can win. We're joined by Dr. Rachael Kent, a King’s College London academic and a leading voice on the impact of digital technology on health. About Well, Said A monthly gathering of the writers, journalists, founders, clinicians and communicators working out how to talk about health honestly, and compellingly, in an age of misinformation. The gap we're filling Health communication is failing from both sides. Medicine has the evidence but keeps losing the story. Wellness has the story but too often abandons the evidence. The result is a trust crisis: accurate health messaging…